Amazon has for a while enjoyed the monopoly of the fashion industry. Through the use of internet and a robust plan, the company has managed to stay on top of the market for an extended period. It has taken a lot of effort and excellent ideas for any company to give Amazon a run for their money. Kate Hudson, an actor by profession, has emerged to be one of the significant Amazon competitors. This is after she launched her apparel brand called Fabletics. The company specializes in workout clothes. Workout clothes have become popular over the years. Nowadays people love the outfits because of their efficiency. They are also fashionable and come in individual preferences and sizes.
Fabletics have used the reverse showrooming technique to significant effect. The method has aided the firm to grow enormously. The strategy allows the business to get critical customer information. The information collected enables Fabletics to create products tailor-made to suit the customer needs. The company has also embraced the e-commerce system. This has elevated online shopping, and now customers can buy whatever they need at any given time through an order. In 2015, the brand made its breakthrough and had since grown immensely revenue-wise. The company so far has 22 physical stores around the globe.
A while back, Fabletics introduced trendy sneakers to its foray of products. The sneakers received a warm reception in the market because of their comfort and pricing. They can be paired with workout leggings and yoga pants. The sneakers form part of an extensive collection of the activewear apparels that the brand produces.
The internet has enabled many companies to reach a broad market and to ease the distribution process. Before Fabletics, Amazon had the upper hand in the e-commerce industry.It is among the major companies that have managed to exploit the online marketing fully. By the efforts of Kate Hudson, Fabletics have managed to grab a large market sphere and edge amazon.
By using big data, Fabletics can prepare for upcoming trends and design apparels according to customer tastes. The firm has now set a standard that other companies in the industry strive to emulate.
The rise and growth of Fabletics roots from providing excellent services and quality products. Fabletics has a mission of ensuring that the customer gets the best experiences when shopping for their favorite clothes. Many of the company customers love shopping online because of its convenience of fitting clothes and reasonable prices. Fabletics Founder, Kate Hudson has played an active role in helping the company grow. Her skills in business matters have aided the firm to develop to extraordinary heights.