Kate Hudson; What It Takes To Run A Fashion E-commerce Enterprise

Amazon has for a while enjoyed the monopoly of the fashion industry. Through the use of internet and a robust plan, the company has managed to stay on top of the market for an extended period. It has taken a lot of effort and excellent ideas for any company to give Amazon a run for their money. Kate Hudson, an actor by profession, has emerged to be one of the significant Amazon competitors. This is after she launched her apparel brand called Fabletics. The company specializes in workout clothes. Workout clothes have become popular over the years. Nowadays people love the outfits because of their efficiency. They are also fashionable and come in individual preferences and sizes.

 

Fabletics have used the reverse showrooming technique to significant effect. The method has aided the firm to grow enormously. The strategy allows the business to get critical customer information. The information collected enables Fabletics to create products tailor-made to suit the customer needs. The company has also embraced the e-commerce system. This has elevated online shopping, and now customers can buy whatever they need at any given time through an order. In 2015, the brand made its breakthrough and had since grown immensely revenue-wise. The company so far has 22 physical stores around the globe.

 

A while back, Fabletics introduced trendy sneakers to its foray of products. The sneakers received a warm reception in the market because of their comfort and pricing. They can be paired with workout leggings and yoga pants. The sneakers form part of an extensive collection of the activewear apparels that the brand produces.

 

The internet has enabled many companies to reach a broad market and to ease the distribution process. Before Fabletics, Amazon had the upper hand in the e-commerce industry.It is among the major companies that have managed to exploit the online marketing fully. By the efforts of Kate Hudson, Fabletics have managed to grab a large market sphere and edge amazon.

 

By using big data, Fabletics can prepare for upcoming trends and design apparels according to customer tastes. The firm has now set a standard that other companies in the industry strive to emulate.

 

The rise and growth of Fabletics roots from providing excellent services and quality products. Fabletics has a mission of ensuring that the customer gets the best experiences when shopping for their favorite clothes. Many of the company customers love shopping online because of its convenience of fitting clothes and reasonable prices. Fabletics Founder, Kate Hudson has played an active role in helping the company grow. Her skills in business matters have aided the firm to develop to extraordinary heights.

How Fabletics Manages Competition in the Fashion Industry.

Athleisure wear has been an emerging fashion trend in the recent years, and it has been transforming the way people think about life. The stylish clothes can be used as sportswear or as regular casual clothing. People tend to feel comfortable when they wear them during working outs, in the park, when taking a walk around the neighborhood, or even when relaxing at home. Renowned designers have been venturing into the industry, and they have made it better. Various fashion houses have been involved in the production of the athleisure clothing, but they have been unsuccessful since their products are too expensive and some do not have good designs. Fabletics is an e-commerce company that was founded in 2013. It has majored in offering quality, trendy, and stylish activewear to women across the United States. The firm has been in the industry for a short period, and it has attained success. Its current worth is more than $250 million.

 

The firm delivers quality products to its clients every month at a discounted price. It also allows its members to buy products whenever they want. The number of customers that Fabletics serves has been increasing in the past year, and this has made it open physical stores. The firm currently runs 16 brick and mortar stores, and it will be launching 12 more shops this year. Most analysts did not believe that company would be successful in the online fashion market since it had been dominated by Amazon. Amazon has been in the industry for a couple of years, and more than 20 percent of the online shoppers buy products from its stores.

 

Fabletics has an outstanding membership model that Amazon cannot match. Its strategy enables it to be in touch with the clients and also deliver products to them regularly. Fabletics collects data from its members when they are signing up. This information enables it to understand more about the customer, and therefore, offer products that satisfy them. The firm provides multiple outlets, and this allows customers to access it quickly. It also has a marketing technique that is called “reverse showrooming.” It has been serving as an excellent tool for strengthening relationships with long term customers.

 

Fabletics has bettered the activewear industry by offering top notch products. It sells tops, bottoms, caps, wristbands, water bottles, and other accessories. The clothes that firm sells to the clients are trendy, stylish, and they exceed their expectations. Kate Hudson loves fashion, and she ensures that all women can buy the best products from her cloth line. Her company sells personalized products to its members at pocket-friendly prices. Members are offered special discounts when they buy activewear from both online and brick and mortar shops that are based in different parts of the country. Fabletics has a user-friendly website, and therefore, anyone can join its subscription services easily.

Kate Hudson’s Fabletics Continued Growth Compared to Amazon

The reason that most clothing retailers will compare themselves to Amazon is because they sit high atop the fashion e-commerce market. The trouble for these clothing companies is that Amazon is so dominant, bringing in over 20 percent of all the sales in this space, making it hard for the thousands of others in that space to compete. That doesn’t appear to be a concern for Kate Hudson’s Fabletics, as they have emerged from that pack at the bottom and are making a rush towards the top. In a little less than three years, we find that Kate Hudson’s Fabletics is already banking $250 million in sales of women’s workout apparel.

 

If you were to try and get Hudson to sit down and talk about the success behind her athleisure brand, she will talk to you about her membership package and the reverse showrooming sales technique. To see them in action, all you need to do is get your membership and head over to the Fabletics retail stores at any number of local malls. What you see inside the store is quite unique as compared to other clothing stores. The customer at Kate Hudson’s Fabletics are trying on every piece of workout clothing, they are taking the lifestyle quiz, and they are browsing all the racks for the latest styles in women’s active-wear.

 

The march towards Amazon in this extremely competitive fashion e-commerce market now moves online. Every piece that a customer tries on inside the stores at the mall are going to be uploaded to your Fabletics account. What this does is make it easier for the customer to continue shopping at a later time, and it allows them to shop without concern that the pieces are going to fit them. Now that they know exactly how it will look on their frame, these women are then free to hit the enormous online inventory and buy up all the leggings and yoga pants that they could want.

 

The membership perks that await Kate Hudson’s Fabletics shoppers are impressive. Not only are these women getting free shipping for their online orders, they get discounts on all active-wear, as well as your very own Fabletics shopping assistant. Compare these perks to the one you get at Amazon, discounted shopping. At Kate Hudson’s Fabletics, this is a unique shopping experience where the customer is rewarded for their loyalty with numerous perks they can actually use.